10,000 Londoners die prematurely every year due to toxic air.
How could COPI, on a crowdfunded budget, get Londoners to see and care about this invisible problem?
By linking air pollution to property prices.
addresspollution.org gives everyone in London an Air Quality Report for their home, based on annualised data from King’s College London. The report details specific health and financial costs for living at the address and allows shocked homeowners to demand action at a local and national level.
We were front page of the printed edition of The Times (2019 and 2021), The Guardian (2022), changed the law (thanks in part to a Queen’s Counsel opinion we commissioned) and influenced a change in government policy.
After securing funding from the European Climate Foundation, we rolled addresspollution.org out across the United Kingdom.
Notable press from 2022: Channel 4, The Guardian 1, The Guardian 2, Daily Mail, FT, The Telegraph, The Times, Mirror and ITV.
2023: Metro.
2024: British Medical Journal
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Grand Prix, Gold and 4x Bronze at Cannes.
Yellow Pencil and 3 Wood at D&AD.