When we helped win the pitch in November 2019, donations were already down. Then Covid-19 happened. AMV BBDO needed to rebrand the charity, best known for the softer side of its services, as a crucial player in the battle to secure the best care for cancer patients.

We did this by showing the true grit, skill, ingenuity and humour that Macmillan nurses display on a daily basis.

The response from the advertising industry, and comments from the public has been nothing short of special.

Please donate to Macmillan here.
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Four Graphite and four Wood at D&AD.
2x Silver at Cannes.

10,000 Londoners die prematurely every year due to toxic air.

How could COPI, on a crowdfunded budget, get Londoners to see and care about this invisible problem?

By linking air pollution to property prices.

addresspollution.org gives everyone in London an Air Quality Report for their home, based on annualised data from King’s College London. The report details specific health and financial costs for living at the address and allows shocked homeowners to demand action at a local and national level.

We were front page of the printed edition of The Times (2019 and 2021), The Guardian (2022), changed the law (thanks in part to a Queen’s Counsel opinion we commissioned) and influenced a change in government policy.

After securing funding from the European Climate Foundation, we rolled addresspollution.org out across the United Kingdom.

Notable press from 2022: Channel 4, The Guardian 1, The Guardian 2, Daily Mail, FT, The Telegraph, The Times, Mirror and ITV.
2023: Metro.
2024: British Medical Journal

Change is in the air.

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Grand Prix, Gold and 4x Bronze at Cannes.
Yellow Pencil and 3 Wood at D&AD.

To raise awareness of their work, Amnesty International wanted ordinary New Zealanders to experience what it might be like to live without basic human rights. So we built a Facebook application that scans your Timeline and shows what your online behaviour might cost you in countries around the world, just for being you.

As seen on The Verge, Business Insider and TrendHunter.

Yellow, Graphite and Wood Pencil at D&AD. Gold and Bronze at Cannes.

Viva La Vulva hardly needs an introduction. It was a bold campaign that celebrated vulvas in all their beautiful forms. It fought against the myths, insecurities and stereotypes that women are subjected to when it comes to their genitals.

Diego and Caio hardly need an introduction either. The amazing creatives behind the film, they entrusted us to turn Viva La Vulva into an integrated campaign when they left AMV.

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We launched a fashion bursary, to tackle the ‘Designer Vagina’ - the fastest growing cosmetic surgery in the world.

Created a Vulva Origami book, so women could fold their own.

Demystified vulvas in print.

And addressed the lack of vulvas in public bathrooms - as seen in the BBC, Metro and Stylist.

While credited for 9 Lions, we only claim the Gold for Integrated and (in a small way) helping win the Titanium.

It doesn't matter how much we plan, the one thing we can count on is that unexpected things will happen.

And it's because unexpected happens, that Nimble offer smart little loans.  

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This brief came from our Australian office and was put out to our entire creative department. We came up with the idea, line and first spot. The other two are included solely for your entertainment. 

Silver and Bronze at Cannes.

Dogs see the good in everyone and make us better people, it doesn’t matter who you are, what you say or what you do, they love you unconditionally and never judge, no matter what happens or what other people think.

We had the idea.

Then in print, we proved this with George Bush and Margaret Thatcher.

In radio, together with another team, we wrote around a dozen scripts. These five made the cut.

Silver in Cannes.

'Black Shines Brightest' is a new brand positioning we created for Guinness Africa.

Our launch ad celebrates the iconic black liquid enjoyed all over the continent for over a century.

Inspired by the bold and unique black beer of Guinness, we bought together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets.

It’s played alongside Surfer and Sapeurs at the Guinness Storehouse in Dublin.

Black Shines Brightest on #insta

Kids love to play and have fun, but sometimes they can hurt themselves and break a bone. It’s a part of growing up.

Anchor Calci+ milk wants to help. We gave kids a super tough decal for their casts that showed their actual X-Ray. Their unique decal also featured a barcode that could be scanned in supermarkets for free Anchor Calci+ milk while they heal.

Gold, Silver and Bronze at Cannes.

Rice pudding with fish soup. Broccoli smoothie with goat curry. Scrambled eggs with cat food. These are the sorts of combinations dishwashers deal with every single day. 

When you think about it, it’s gross. So we made an ad that makes you think about it. That same ad then introduces Finish Dishwasher Cleaner.

When you lose your dog, every second counts. So what if there was a way to activate an army of scouts in the exact area your dog was last seen, with the push of a button?

Well, that’s Found. Register your dog for piece of mind, and if they go missing just press the LOST button. This creates lost dog alert mobile ads in the area your dog was last seen instantly, geo-targeted to a pinpoint radius of 2.5 kilometers and personalised with your dogs information.

This, along with notifications to all Found app users nearby, gives our network of eyes all the details they need to bring your dog home safely, and quickly.

To create Found, Pedigree and Google collaborated on a revolutionary new system to push out dynamic, location specific display media in a matter of seconds – down from up to 30 minutes. So now, thanks to Found, your dog won’t stay lost for long. 

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Before this idea, there was Share for Dogs - see TIME, Huffington Post, Mashable and Fast Co. A proactive idea of ours that pushed the boundaries of what YouTube was comfortable with at the time. This ultimately forged a relationship with Google, which led to them approaching us with their new banner technology before anyone else, 12 months later. 

Wood at D&AD. Silver and Bronze at Cannes.

These days teenagers are inspired by musicians, movie stars and entrepreneurs, rather than books. But what shapes the people who shape the world? Books.

Silver at Cannes.

In 2014, BBDO agencies around the world were asked to throw in ideas for the global repositioning of Pedigree. 

Long story short, we cracked ‘Feed the Good’ and a TVC script.

That saw us flying to L.A. for a shoot with Lance Acord,

"Ben and Scott are two of the most impressive eaters I have ever worked with. Their formidable appetites are matched only by their prodigious talents, which I was fortunate enough to experience working with them on the global positioning and campaign launch for Pedigree.  I look forward to working – and eating – with them again in the future."

- Greg Ketchum, Executive Vice President, Executive Creative Director, BBDO New York

It was 75 years ago when the first M&M rolled off the production line. Since then this little snack has ridden shotgun to some of the most important moments in mankind’s development. This simple print campaign tells three incredible true stories of how a little round snack helped shape our world.

The Samsung Galaxy Note II is perfect for effortless and instant creativity. To prove this, we collaborated with the New Zealand Herald's legendary satirical cartoonist, Peter Bromhead, to demonstrate exactly what the phone is capable of.

Every day alongside a top online news story, Bromhead drew the cartoon live on a Note II in front of readers on nzherald.co.nz. The campaign became New Zealand's first live satirical cartoon and went beyond the banner, to become part of the content.