'Black Shines Brightest' is a new brand positioning we created for Guinness Africa.
Our launch ad celebrates the iconic black liquid enjoyed all over the continent for over a century.
Inspired by the bold and unique black beer of Guinness, we bought together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets.
It’s played alongside Surfer and Sapeurs at the Guinness Storehouse in Dublin.