When we helped win the pitch in November 2019, donations were already down. Then Covid-19 happened. AMV BBDO needed to rebrand the charity, best known for the softer side of its services, as a crucial player in the battle to secure the best care for cancer patients.
We did this by showing the true grit, skill, ingenuity and humour that Macmillan nurses display on a daily basis.
The response from the advertising industry, and comments from the public has been nothing short of special.
Please donate to Macmillan here.
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Four Graphite and four Wood at D&AD.
2x Silver at Cannes.