It’s hard to find something good to watch. I became obsessed with trying to understand why.
Then it dawned on me: emotions influence every decision we make. And what we want to watch changes based on our current mood and how we want to feel.
Existing solutions weren’t taking this into account.
So after winning an Innovate UK grant, I worked with leading neuroscientists at the University of Surrey to measure brain activity of people watching movie scenes.
And created an emotion-led algorithm which is patent-pending.
Now anyone can use emotive words (or emojis 😉) to describe how they want to feel… and discover movies that will move them to that mood.
Try moveme.tv for yourself here.
I’ve outlined further thinking behind moveme with blogs - including how ‘Emotional Affect’ will replace genre as a way of categorising content. And how our vision is to transform moods at the push of a button.
moveme was in the Slush 100 (2023), the most coveted startup competition in the world.
Shortlisted for the Content Discovery award at the Video Tech Innovation Awards (2023).
And #25 in the UK’s MediaTech 50 rankings (2024).
Press highlights include a cover feature and interview in TVB Europe, a podcast appearance with Filmworkz and a mention at a major talk at the International Broadcasting Convention.
We continue to grow organically.
We currently have around 40,000 monthly active users.