It’s easy to visit a foreign city. There you’ll be greeted by McDonald’s. Starbucks and cliché souvenir shops. These things don’t make a city special. It’s the things you find in a gutter, down an alleyway or happen across that make a city unique.
‘Mystery Lucky City Box’ curates these curiosities and provides the cultural relevance. It pulls the shiny exterior of a city off and offers a raw, authentic look at what’s underneath. MLCB puts the feel, taste and smell of a city you’re not familiar with in your hands.
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Over a pint, Iain Tait mentioned a box of foreign objects his friend sent him. We took the idea and ran with it. A limited number of the London box we created went on sale - and sold out - at tokyobike.
To access a digital version of the 35 page booklet, please drop me a line.