Who run the world? Collaborative filtering recommender algorithms. Also known as ‘Customers who bought this item also bought…’ suggestions. They’ve become ubiquitous in the online world, determining what we look at, buy and like.
Perhaps you’re worried as your life moves online and Alexa moves into your living room, your decisions are essentially being made for you. Perhaps you’re worried you live in a bubble. Perhaps you’ve never thought about it.
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We installed these giant signs in locations around New Zealand. We were interviewed by the BBC while the likes of Arianna Huffington, FastCompany, Lonely Planet, Smithsonian and GQ wrote about the project. The photographs were exhibited at the 2018 Maison & Object in Paris and published in the annual.
The work has been shared widely on Instagram, with over 100,000 likes from love.watts, popmyeyes and plastik alone.
Cornwall Park, a sprawling 425 acre park in the middle of Auckland, commissioned us to create five sculptures. The final three images here show how we directed people in the park to other points of interest... within the park.