Ben and his friend Dan were in a dingy nightclub in Barcelona. It was late, they needed a pick-me-up. Unimpressed with anything on offer, they had an idea: caffeinated vodka soda. Two years of food technologists, beverage consultants, business advisors, lawyers, setbacks and a vertical learning curve later, SWIM was born.
A deliciously refreshing drink with no sugar or sweeteners, natural flavours and no preservatives, SWIM is incredibly low in calories. It’s for those that like to party, clean.
incorporated in December ‘18, 624,242 SWIM cans were sold in 100 liquor stores and the best summer festivals across New Zealand.
As seen in Idealog.
Then, a manufacturing defect in tens of thousands of filled SWIM cans brought everything to a crashing halt. We are currently embroiled in litigation.